New World Throndon Supermarket Customers enjoys Mission Estate Concert

 New World Thorndon customer Brian Lovegrove won the major prize in Mission Estate’s concert competition.

Mr Lovegrove, from Wellington, travelled to Hawke’s Bay to experience the late January concert and hear guitar legend Eric Clapton play live.

The competition, run to celebrate the 15th annual Mission Concert, was the most popular concert promotion ever for Mission Estate Winery, with more than 12,000 entries received.

The on-bottle competition offered customers the chance to win a VIP trip for two to see Eric Clapton live at the Mission Estate Concert. The prize included two Reserve Front Row seats, travel and accommodation in Napier.

In addition to the major prize, entrants also had the chance to win one of 50 runners up prizes of an Eric Clapton CD, plus 10 people won double General Admission tickets to the concert.

Mr Lovegrove was awarded the major prize after entering the neck-tag from a bottle of Mission wine he purchased at New World Thorndon.

New World Thorndon owner Cathy Drake says that the store’s customers have been blessed with good luck recently - in the same month as Mr Lovegrove’s win, another customer won the $20,000 Lotto National Draw.

Since the inaugural 1993 Mission Concert, featuring premier New Zealand artist Dame Kiri Te Kanawa, the Mission Estate Winery has hosted a fine array of international artists – from the late Ray Charles, to Sir Cliff Richard, The Beach Boys and Rod Stewart.

Tickets to this year’s concert, set in the natural amphitheatre of the Mission Estate Winery, sold out within hours of going on sale.

Peter Holley, CEO of Mission Estate Winery, says the Annual Mission Concert has grown to become one of New Zealand’s iconic musical events, with visitors travelling to the Hawke’s Bay from all over to experience the Mission Concert.

“The Mission Concert over the years has certainly captured the hearts of not only the Hawke’s Bay, but the whole country. As well as performances from top international talent, the idyllic setting of the Mission vineyard adds to the atmosphere of the concert, making it the perfect occasion to enjoy a summer’s evening with friends,” says Mr Holley.

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